5 truques do supermercado para fazer você gastar mais

5 TRUQUES DO SUPERMERCADO PARA FAZER VOCÊ GASTAR MAIS

[{"selector":"#anim-24968f65-b68c-4496-8e31-4226cafbc39e","keyframes":{"transform":["translate3d(84.21052%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f5757da-bf0d-4c1b-a06f-c3add83b73e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e9abc79-1a11-416c-b2a7-ec04f142493b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4c3efd6f-0497-4908-b8ce-809efb859c6c","keyframes":{"transform":["translate3d(112.14953%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d508ed9-c2f7-4066-8122-cd3b9889754b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d289f6b-5228-4ce6-aa19-a6fdad079e71","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Off-white Banner Pronto para descobrir os segredos dos supermercados?

Ver o carrinho vazio inconscientemente fará com que você queira enchê-lo.

[{"selector":"#anim-2a34bab7-20ab-40b5-b463-e53b7e58becd","keyframes":{"transform":["translate3d(84.21052%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb0b1d00-d2be-4908-81e8-2844d7c1f70d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58839bc7-2f98-4c32-8bbb-b28d8fc0c711","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8cd022c6-0ef3-43f5-807f-570930d0fc97","keyframes":{"transform":["translate3d(112.14953%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-357233b0-4e6b-4461-a90c-f19dd392a487","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2fe908e-6167-43b4-8260-a5cf32cd1f74","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-71a42635-97e7-4c9d-994f-cdd303c13ab9","keyframes":{"transform":["translate3d(-113.39563%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f2cffd7-8929-4a28-a476-96f93240f65e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9693759a-c25f-425c-8fd5-174e1e2f3a89","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Off-white Banner 5. O carrinho, quanto maior, pior

A colocação dos produtos nas prateleiras não é por acaso.

[{"selector":"#anim-718f3ef7-0cd9-4bfd-b3f8-8cd86bcdf811","keyframes":{"transform":["translate3d(84.21052%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a301940a-6bfe-4927-8b46-1262c559a846","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1b51b5f-ca13-4cb3-861b-4cd976b576cb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-11058022-61e6-46ab-b3fc-d21fce201e4c","keyframes":{"transform":["translate3d(112.14953%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-532c25e3-bc70-40c9-8ed0-c75c36e1f6f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5afd9812-afcc-487d-a30b-d572189cd172","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7fcbfc18-ae25-4dcb-b6b5-6094aff62253","keyframes":{"transform":["translate3d(-113.70716%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53a11630-712d-406d-85b7-a9371cea35ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ea395de-cba1-40e1-8b96-7254901c67ef","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Off-white Banner 4. Você vai comprar o que está na altura dos seus olhos

Os supermercados utilizam essa área estrategicamente para aumentar as vendas desses produtos.

[{"selector":"#anim-0ce9b106-b775-4b95-902d-446c6bccd752","keyframes":{"transform":["translate3d(84.21052%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef7035ee-9c6d-4ef5-8072-d3f05799338f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9e8e2b0-6e97-4b9e-912a-8af55dbf8c38","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4331df39-7e84-4633-bdea-9f9b574b2f53","keyframes":{"transform":["translate3d(110.09174%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69bd4884-0d90-4a49-806b-3618a185cea5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff248492-42f7-401e-ae16-78482b0cf976","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1832f67a-21cc-4d0c-bb62-d5ffd018c861","keyframes":{"transform":["translate3d(-112.86549%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a15fcb36-172c-4593-9846-c7d66d9bcc72","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4cf2d85c-f74a-47be-89aa-820432f86f14","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Off-white Banner 3. Produtos mais baratos ficam na parte inferior das prateleiras

[{"selector":"#anim-72f02966-7a9e-4909-834c-8c863dab1319","keyframes":{"transform":["translate3d(84.21052%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3481d121-9c6c-4381-a11d-a4198d98c134","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-451af022-1045-4647-b94a-88d0a33b346d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e63afc14-4f30-42f1-913a-e42c343f719a","keyframes":{"transform":["translate3d(107.69231%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31ae437f-34f6-4c6d-a21b-9d24d45c94bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd52377e-2332-4ac1-9347-9edbe65fd187","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ca6c225e-b2f0-47fd-865e-37ce0d7a02cd","keyframes":{"transform":["translate3d(-113.75%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d32822f-08ea-4fcd-a878-9fa553c23614","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce922827-378c-4c8f-910c-e7bd42eae6de","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Off-white Banner 2. O que você realmente precisa está nos lugares mais remotos Os preços quebrados (exemplo R$ 2,96 em vez de R$ 3,00) são usados para fazer com que os clientes acreditem que estão economizando dinheiro

[{"selector":"#anim-4b7d64f3-8c68-49f4-b771-d74e341ebc1c","keyframes":{"transform":["translate3d(84.21052%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16fc59db-e216-4a53-8657-002adf9d05aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7017bc3-7bf1-4382-8ef9-7686d83a87fe","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b1112d0d-eb2e-4125-ad63-606b4a4932c7","keyframes":{"transform":["translate3d(107.69231%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f0262bf-9ef2-4710-8439-6a0de75547e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4ef96a0-648a-420c-9438-0fd7cd5042d8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-249f140f-0a28-4f58-93c2-d648e4dcc478","keyframes":{"transform":["translate3d(-112.12121%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a570772-9006-4472-b9a5-9258f3d039d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e70873f-e296-4ee2-8b33-6cc0abaab20b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Off-white Banner 1. Deixam alguns produtos específicos ao alcance das crianças no Caixa Produtos são colocados em prateleiras mais baixas ou em expositores próximos ao caixa para que as crianças possam vê-los e alcançá-los facilmente.

VEJA MAIS...

[{"selector":"#anim-8bce1ae5-9196-4583-a4b8-5a373f43aa63","keyframes":{"opacity":[0,1]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d988065-b5a0-4a56-9c43-e5277055b74c","keyframes":{"transform":["translate3d(0px, -207.91246%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df5f4a76-8d88-4c51-a497-9f5ebf5ea48e","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-834dc96f-78b7-4d59-b51a-298a3f0d6377","keyframes":{"transform":["translate3d(0px, -433.55777%, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9266a8e6-9499-4bb5-b071-84937ea5a596","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57bafa74-4663-4397-8462-a8f38c74bdaf","keyframes":{"transform":["translate3d(0px, -1215.82397%, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b7c9e76-c212-4ff2-85cf-ef857ce8ada5","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d93a9f51-ffc1-4b14-b329-893ee1c924c3","keyframes":{"transform":["translate3d(0px, -1773.73752%, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb8cea3c-da00-43b9-82e7-6a150871bc3f","keyframes":{"opacity":[0,1]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daa6eb0c-77a3-45b8-b4b0-bfbcb9a86558","keyframes":{"transform":["translate3d(0px, -580.02237%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc48f223-70e8-4da4-9bb0-50576357b01d","keyframes":{"opacity":[0,1]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5acad3e6-8c8b-4e58-b9b5-6e3b5ad6cfcf","keyframes":{"transform":["translate3d(0px, -1630.97526%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b22dc575-0beb-4c11-8d74-48e5c1ed0c44","keyframes":{"opacity":[0,1]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edfa6f09-d73e-453b-a277-a09d593e7cbe","keyframes":{"transform":["translate3d(0px, -2391.91965%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b9299a7-a521-424b-b1cf-e66f03bdf71a","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a241e137-e190-4ada-a879-237e803f79de","keyframes":{"transform":["translate3d(0px, -298.20424%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7e770ea-5c50-453e-aa9d-f8190ba36a76","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de23a357-41e6-4158-8732-7e2857044ded","keyframes":{"transform":["translate3d(0px, -491.31295%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82e29f4c-1939-4cc3-b296-cb9f180eb9f4","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-178fc0b5-42bc-48cb-8574-c851529ab1cb","keyframes":{"transform":["translate3d(0px, -1119.19199%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Testes e Desafios